Welcome to The Society, a community of local travel experts curated by Pugliamare, the leading luxury tour operator in Puglia, renowned for crafting exceptional, bespoke experiences throughout this beloved region.

Like a deep, instant connection with a person, one can fall in love at first sight with a destination. Allow our catalog of experiences to inspire your journey. We invite you to join us in adventure and discovery of the timeless authenticity of this territory we call home. Through every experience, we seek to transmit our deep love and appreciation for this beautiful region we call home.

Our dedication to truly personalized experiences makes all the difference. Indulge in tailor-made experiences, white-glove service, and the opportunity to truly venture beyond the ordinary. Explore Puglia as few ever do: through the eyes of a local.

Picture yourself strolling through Ostuni’s sun-bleached alleyways, or perhaps spending the night in an iconic trullo in Alberobello. Imagine getting lost in the baroque beauty of Lecce, gazing out over the turquoise waters of Polignano a Mare, and raising a glass of local wine as the sun sets over a quiet vineyard.

Our promise is simple: We make these dreams your reality, crafting every detail to suit your desires, ensuring each moment is unforgettable.

In true Puglian style, The Society welcomes you to with open arms to experience the warmth of our people, our stunning landscapes, and the extraordinary experiences that will few get to uncover.